The Role of Strategic Leadership in Enhancing Innovation Performance in the Jordan Pharmaceutical Industry

Authors

  • Ahmed Abdulaal College of Business Administration, Mu’tah University, Jordan
  • Khalid Zoubi College of Business Administration, Mu’tah University, Jordan

DOI:

https://doi.org/10.32479/irmm.18340

Keywords:

Strategic Leadership, Innovation Performance, Pharmaceutical Manufacturing, Jordan

Abstract

Research on strategic leadership and innovation performance is well established, yet the dynamics within the highly regulated and innovation- driven pharmaceutical industry remain underexplored. This study addresses this gap by examining how strategic leadership influences innovation performance in Jordan’s pharmaceutical manufacturing sector. A survey was conducted among 500 managers across 12 pharmaceutical manufacturing companies in Jordan to investigate these relationships. The data was analyzed using regression statistics to evaluate the strength and nature of the connections between strategic leadership dimensions and innovation performance. The findings confirm that strategic direction setting, human capital development, organizational control development, and strategic implementation are all critical drivers of innovation performance. These dimensions enhance innovation across multiple business areas, such as product development, process efficiency, and marketing strategies, thereby improving organizational competitiveness. Strategic leadership emerges as a vital enabler in the dynamic pharmaceutical landscape by fostering adaptability to market changes, addressing customer demands, and ensuring long-term sustainability. This study provides a framework for measuring the impact of strategic leadership on innovation performance in pharmaceutical manufacturing companies. It contributes to the existing literature by expanding our understanding of leadership’s role in driving innovation and offers valuable managerial implications for achieving sustainable growth through enhanced innovation practices.

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Published

2025-06-23

How to Cite

Abdulaal, A., & Zoubi, K. (2025). The Role of Strategic Leadership in Enhancing Innovation Performance in the Jordan Pharmaceutical Industry. International Review of Management and Marketing, 15(4), 93–102. https://doi.org/10.32479/irmm.18340

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Articles
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