Exploring the Idea of Innovation, Corporate Social Responsibility and Company Performance with Technology as Mediator with Respect to Indian Information Technology Sector

Abstract

This study has examined the moderating impacts of productivity and innovation on the relationship between corporate social responsibility (CSR) and business performance. The goal of this project is to develop and test a theoretical model to identify the mediating mechanisms in the relationship between performance and CSR. The theoretical model (CIPP Model) is inferred from the literature’s strategic paradigm. Its components are performance, productivity, innovation, and corporate social responsibility. In addition, a number of theories were developed to investigate the model. SEM, or structural equation modelling, is used to evaluate the model on data from IT businesses that engage in corporate social responsibility (CSR). The importance of product innovations has become a top priority at every level of the company’s organisational structure. This study looks at the potential connections between firm performance (FP) and CSR and product innovation in the Indian IT sector. Innovation in technology has been used as a moderating factor in this study. As a mediator, we also look at how technology innovation (TI) influences the relationship between CSR, product innovation, and FP. In order to reach the conclusions, we first used a survey instrument to gather information from 343 respondents who were employed in the Indian IT sector. Additionally, middle-level staff members were selected as responders due to their critical role in the strategic expansion of the company. The data was then analysed using structural equation modelling, or SEM. After a thorough analysis, the validity and reliability of the scales were determined to be satisfactory.