Destination Service Quality and Co-Creation: Key Drivers of Tourist Repatronizing Intention in Indonesia Tourism
DOI:
https://doi.org/10.32479/irmm.18706Keywords:
Destination Service Quality, Co-Creation Experience, Brand Resonance, Repatronizing Intention, Tourism, IndonesiaAbstract
This study investigates the impact of Destination Service Quality (DSQ) on Satisfaction with Co-Creation Experience (SCE), Value Co-Creation Brand Resonance (VCBR), and Destination Repatronizing Intention (DRI) within Indonesia's North Sumatera tourism sector. Grounded in the Service-Dominant Logic (SDL) framework, the research employs a quantitative approach using Partial Least Squares Structural Equation Modeling (PLS-SEM) to analyze survey data from 260 tourists. The findings reveal that DSQ significantly influences SCE, VCBR, and DRI, highlighting the critical role of service quality in shaping co-creation satisfaction, emotional connections, and tourist loyalty. Additionally, SCE and VCBR mediate the DSQ-DRI relationship, underscoring the importance of participatory experiences and brand resonance in fostering revisitation. This study contributes to the tourism literature by integrating service quality and co-creation perspectives in an emerging market context, offering practical insights for destination managers in Indonesia and beyond to enhance service delivery and competitive positioning.Downloads
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Published
2025-06-23
How to Cite
Maulidina, M., Ginting, P., Rini, E. S., & Sembiring, B. K. F. (2025). Destination Service Quality and Co-Creation: Key Drivers of Tourist Repatronizing Intention in Indonesia Tourism. International Review of Management and Marketing, 15(4), 193–203. https://doi.org/10.32479/irmm.18706
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