FARUK, Mohammad; ISLAM, Md. Shahanur; KHALED, Md. Asif; HOQ, Md Jahadul; HOSSAIN, Shah Zobair; HOSSAIN, Md. Imran. Capitalizing the Power of ChatGPT for Digital Business: Factors Catalyzing its Usage in Marketing. International Review of Management and Marketing, [S. l.], v. 15, n. 4, p. 329–344, 2025. DOI: 10.32479/irmm.18252. Disponível em: https://www.econjournals.com.tr/index.php/irmm/article/view/18252. Acesso em: 22 aug. 2025.