SARI, Pipit Buana; GINTING, Paham; LUBIS, Arlina Nurbaity; SITUMORANG, Syafrizal Helmi. The Path to Brand Love: How Omnichannel Integration Shapes Gen Z Consumer Engagement. International Review of Management and Marketing, [S. l.], v. 15, n. 4, p. 181–192, 2025. DOI: 10.32479/irmm.18310. Disponível em: https://www.econjournals.com.tr/index.php/irmm/article/view/18310. Acesso em: 28 aug. 2025.