THACH, Nguyen Ha; KHOI, Bui Huy; THANH, Pham Thi Kim; THUONG, Chu Thi; GHI, Tran Nha. Exploring Customer Loyalty in Vietnam’s Digital Banking Industry: Insights from Switching Costs and Alternative Attractiveness. International Review of Management and Marketing, [S. l.], v. 15, n. 4, p. 269–280, 2025. DOI: 10.32479/irmm.18473. Disponível em: https://www.econjournals.com.tr/index.php/irmm/article/view/18473. Acesso em: 3 sep. 2025.