SUNIL, Sunil; LYNGDOH, Shemphang Wann. Revolutionizing Retail with Live Streaming: A Study of Indian Consumer Insights. International Review of Management and Marketing, [S. l.], v. 15, n. 4, p. 36–44, 2025. DOI: 10.32479/irmm.18639. Disponível em: https://www.econjournals.com.tr/index.php/irmm/article/view/18639. Acesso em: 15 aug. 2025.