Sari PB, Ginting P, Lubis AN, Situmorang SH. The Path to Brand Love: How Omnichannel Integration Shapes Gen Z Consumer Engagement. IRMM [Internet]. 2025 Jun. 23 [cited 2025 Aug. 15];15(4):181-92. Available from: https://www.econjournals.com.tr/index.php/irmm/article/view/18310