Jiang TX, Hasan HB, Ahmad AB. Brand Experience as a Catalyst: Enhancing Brand Love from Brand Image and Perceived Quality. IRMM [Internet]. 2025 Jun. 23 [cited 2025 Sep. 3];15(4):249-56. Available from: https://www.econjournals.com.tr/index.php/irmm/article/view/18413